AI v/s Sima aunty: When the technology supersedes traditional matchmakers

The Netflix reality show Indian matchmaking saw trails of trolls on social media when it released and matchmaker Sima Taparia became a social media sensation overnight. The show was a tongue-in-cheek take on the deep-rooted flaws in the Indian matchmaking system. But what we are missing to see is the revolution simmering in our mobile phones, led by the AI-driven (artificial intelligence) matchmaking platforms. Serious match-making apps like are now going the tech-way by using artificial intelligence and machine learning to disrupt the industry, doing wonders in predicting relationships and matching like-minded singles. 

According to the data of, over 10,000 couples using the app believe in the idea and power of AI. Around 5,000 of them are now in a serious relationship and over 1000 have gotten married after meeting on this platform.

In such a scenario, we sit with the AI matchmakers of the app to analyse the top five game-changing areas where outshines Sima aunty. 

#1 Crunching data

How about a person bombarded with 10,000s of biodatas and swimming through the infinite pool of candidates to pair the like-minded ones? Forget matching similar personalities, the process is most likely to end up on a slow ride up the hill for Sima aunty. Whereas take AI-powered, for instance. Given the multiplicative and additive powers, the technology can crunch millions of profiles in real-time and match data through this app. Unlike the manual sifting process, this takes just a few minutes to predict relationship recommendations. It accelerates the matchmaking process with highest accuracy.’s patented ‘single-click matching’ mechanism allows users to just sign in with Facebook and in a single click, you get a suggestion list of ideal matches predicted for you.

#2 Bid adieu to the biases

Sub-sects and caste-biases have always been prioritised while thinking of marriages. It is generally considered that in a Maharashtrian setting, the Deshpandes don’t match with the Ranes. Similarly, Iyers of the South don’t keenly look out for an Iyengar profile, or  the Gujarati Shahs are not eager to marry their children to the Joshis, according to the general assumption. In a diverse setup like ours, these intra-community biases tend to affect and influence the work of matchmakers and then there are larger prejudices when it comes to inter-community pairings. In such a case, Sima aunty won’t opt for the open-minded way and match personalities fairly but rather be forced to follow her own prejudices. On the other hand, AI has only data bias (that our AI team tries best to mitigate) and no preconceived notions based on caste, race, sub-sects or professions.  

Sima aunty misses out on the most important element – compatibility. Asking people to be ‘flexible’, ‘lower their expectations’, ‘adjust’  ‘compromise’ so that she can find a match, is not quite reasonable in 2020. With a database of over 300k genuine profiles all over India, the users of will no longer have to ‘compromise’ in finding their better half.

Look more closer, and you will also realise the shift in autonomy. With AI, the power of connecting with a like-minded person lies in the hands of the individuals whereas with Sima aunty, parents get directly involved in the process. Have you too been keen on taking the charge of finding a compatible, like-minded partner? You can download our app here which functions entirely on compatibility parameters.

#3 Matching like-minded personalities

Are you a stand-up comedy fan? There is a low chance of you being paired with a scientist who has zero interest in humour. Love micro-gardening? You might be matched with a person who also has quirky hobbies. The several layers of filters you have to choose while creating a profile help people connect based on their hobbies, interests, ideologies, personalities. The AI is multi-dimensional and its algorithm can predict matches with likes and dislikes provided. However, Sima aunty is one-dimensional and given the limitations of a person storing massive data in their memory, a fair pairing is difficult.

She has often failed in finding the right partner for her clients, even after they went on several dates. On the other hand, Betterhalf has helped its users across the country find a spouse within the first 3 connections on the app. With it’s smart technology, data and comparability matching, the app could find accurate matches for them in lesser time and effort.

 So the next time your family matchmaker asks you for your preferences, you know the deal. 

#4 Getting instant feedback

AI-driven apps like ours can take in instant feedback based on the chat replies, virtual meetings and dates, matches ghosted or blocked. The cycle is quick unlike Sima aunty’s where the matchmaker waits for a couple of weeks for the candidates to meet and interact and then narrate their experience. Often, once people lose interest in someone, they might not even bother to call up the matchmaker and give detailed feedback. ‘He/she is not my type’ is the most commonly heard answer which the AI will investigate further by asking you quick reasons and factors that went amiss.    

#5 Pay reasonable cost for love

While most matchmaking apps are free of cost, one has to pay to unlock their premium features. The charges differ across platforms and range between Rs 500- Rs 2500. Flip the scene and a high-end matchmaker like Sima Taparia charges Rs 1.5 lakh to Rs 4 lakh for getting suitable matches. Pay less with technology that guarantees or pay a bomb for getting rishtas based on compromises and horoscopes. The choice has always been yours. 

Why, you ask. Unlike casual dating apps, it is a unique platform for serious matchmaking that thrives on connecting compatible personalities rather than matching people based on factors such as race, caste, appearance, complexions and religion.  They bridge the gap between a hookup app and a traditional, rigid match-making site.

Leave a Reply

Your email address will not be published. Required fields are marked *