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Partner Search

Breaking Down the AI Partner Search Process: How Betterhalf.ai Works

Breaking Down the AI Partner Search Process: How Betterhalf.ai Works

written by Shreeradha Mishra

 

At Betterhalf.ai, we pride ourselves for being India’s first AI powered partner search platform. With a vision to revolutionize how traditional matchmaking sites work, Betterhalf exists to curate a seamless and secure experience for you, to help you find compatible matches. But how exactly are we different from the several platforms you may have already used? And how does the AI partner search process work?  Read on to find out.

1. AI based probabilistic iterative learning

The foundation of AI as a technology to aid in AI partner search at Betterhalf is based on probabilistic iterative learning. To understand you as an individual, and what your preferences are in the partner you are looking for, we record the findings shared by you through compatibility and background based questions we ask you based on 100 traits. Besides, Betterhalf combs through your social media profiles (only with your consent, we have access to only what you agree to!) to learn more about your personal and professional life.

Apart from the first hand data you share with us, we also have data from what we call as “the secret sauce of happy marriages from the world’s largest partner genome project”. With a combination of all of this knowledge in process-oriented manner, we assist you in helping you find your compatible Betterhalf! Sounds over-whelming? Leave the work to us, you enjoy the serendipity of finding “the one”.

2. Six Dimensional Profiles

When we promise you true compatibility, we mean it. Profiles at Betterhalf are created with a deep-dive into your personality. And to ensure that your profile represents you as closely as possible (and the same goes for the profiles of your potential matches), Betterhalf takes into account six relationship dimensions to base the profiles on. These dimensions include emotional, intellectual, relationship, moral values, physicality and social style. And of course the secret magic sauce of the AI partner search process.

3. Six Level Verification

At Betterhalf, we are very careful about the safety and security of our users. We understand the various reasons why female users don’t feel safe sharing personal, intimate and sensitive information about themselves on online matchmaking platforms. It is our continued effort to keep fraudulent, creepy, inappropriate and insensitive people away from the platform, so that our users, especially females, have a pleasant experience. For this, Betterhalf makes use of a rigorous six level profile verification technique. This includes a verification of the user’s mobile number, work email, personal email, government ID, Facebook and LinkedIn. This means, the chances of having fake/ unsuitable profiles is reduced to almost negative. We are thorough in what we do, and we show it.

4. Intent matching

One of the biggest reasons that people are usually tired of the available online dating options is because of a mismatch of intent between them and the potential partner. At Betterhalf, we have got you covered for this. The profile of your match will have his/her intent mentioned as well. In an update Betterhalf is working on, which is to be launched really soon, the product will allow you to rate your experiences (the ratings are private) to keep ‘non-serious intent’ at bay. With this upgrade, we aim to make the Betterhalf community a safer and more secure place. This saves you all the time in the world, because you don’t have to go through a long and arduous process of getting to know someone only to realize that both of you have different intentions with regards to the relationship.

Ready to find your Betterhalf? Sign up today! Want to know more about Betterhalf and how it works? Read what our co-founder Rahul Namdev has to say about the product.

How AI is Changing Your Perception of Online Dating

How AI is Changing Your Perception of Online Dating

written by Shreeradha Mishra

Online dating has existed since the era of the ancient Yahoo chat rooms, or probably even before that. Over the years, technology has come a very long way in revolutionizing online dating. From not knowing whether you are speaking to a man or woman, or for that matter very little about the individual, the online dating apps today provide greater authenticity to the overall experience of dating in the virtual space.

But, do they? Haven’t we all heard the horror stories of being cheated in several ways through what are considered as some of the best online dating apps, even today? In a lot of ways, most of these dating apps are a sophisticated makeover of the cruder versions we had all those years ago.

However, there is an incredible piece of good news for everyone sick of swiping left and right but never really finding the “right” match. The experience of online dating is here to change forever with Artificial Intelligence (AI) powered technology. Unbelievable? Well, here are five ways AI powered dating platforms are going to change how you have perceived online dating until now!

    1. Personalized matches

      We mean truly personalized matches. Not the kind that is promised to you but you end up having to speak to flaky people who are different from you in every possible – and not the good kind of different. Usually, there is an excess of unfit choices, and you feel like you are really wasting your time. This issue arises from a lapse of technology to really identify the perfect matches for you. However, Betterhalf AI engine uses probabilistic iterative learning, through which it zeroes down to a number of potential matches for you. Thereby giving you ‘true’ choices, to aid you in your partner search.

    2. A match of “intent”

      ‘Ghosting’ is a popular term used to describe one’s experience in the online dating realm. This means that when one of the two people is not serious or has no intent of taking real steps towards making a real relationship, they disappear. Or ghost. This is one of the biggest reasons why people are jaded with using online dating apps. However, the difference with AI powered dating platforms is that the technology also goes that extra step to really match people according to the ‘intent’ they have of how they want their relationship to progress. With this filter, the chances of a match ghosting is truly minimized.

    3. No more fake profiles

      It is common knowledge that creating a fake profile on an online dating app is child’s play. There are enough and more number of fake profiles in the virtual dating world. This ultimately makes the dating space less authentic, safe, and at times can be really traumatic for people who are at the receiving end of such incidents. AI powered dating platforms counter this problem in a very effective manner. The technology makes use of multi-step verification processes that comb the social media profiles of the user to match the information provided, besides asking for official identification proof, and methods like photo matching. What does this mean? Simply put, you get what you see.

    4. Access to immediate basic information

      To curate the best possible dating experience, AI understands that the user needs to have as much information as possible, to consider a potential match. Instead of the user having to initiate a conversation with the potential match to learn about this basic information, AI does that. With its deep learning capabilities, AI brings out all the relevant information (in as much detail as possible) a user may have to consider before deciding to start speaking to the match in question. Awkward encounters no more.

    5. The Best of Both Worlds for the User

      AI powered dating platforms have managed to achieve what few other dating apps have, the perfect balance between technology and serendipity. AI makes the user’s online dating experience seamless, safe, and honest while letting the user focus on the real and human aspects of the relationship they are looking for. The user enjoys the best of both worlds, of having the opportunity to connect with like-minded potential partners through technology, and the promise of a truly compatible match that comes along with it.

While a few apps like Belong, Bernie, and a few others are making a positive difference to the virtual dating space with the use of AI powered technology, these platforms are yet to debut in India. The good news is, we don’t have to wait for these platforms to launch in India because we have our homegrown AI powered match-making platform – Betterhalf.ai. Committed to help professionals find a match through real compatibility scores, BetterHalf goes that extra mile to help you find your significant other. Have you signed up yet?

How Betterhalf.ai uses AI to match users to their compatible partners?

How Betterhalf.ai uses AI to match users to their compatible partners?

written by Rahul Namdev

We can agree that life has indeed become much more convenient since the mass press coverage of artificial intelligence (AI) in early 2000. The world is moving faster, driven by technology and innovation. From self-driving cars to e-commerce, facial recognition, music and so forth, we have recommendations for everything.

Despite the advancement in technology, partner search industry still remains unsolved for potentially 1000 years or more. Have you ever wondered why?

We discovered that while the industry talks about matchmaking through one model or the other on matching people — which is the last step of partner search journey — they don’t talk about the entire search process, which is way more volatile, uncertain and frustrating and anxiety driven.

At Betterhalf.ai, we aspire to transform uncertain partner search journey to certain, timely and delightful for 500M people globally through an AI-based partner prediction engine. Betterhalf’s AI engine starts learning about a user’s personality as soon as the user starts the on-boarding process. It uses AI in the five different stages:

  1. During registration of users: We capture users’ personality in six different relationship personality dimensions namely Emotional, Social, Intellectual, Physical, Relationship and Values by asking a series of sixteen Likert types questions. While we are able to estimate one’s initial personality and background information through these questions with a reliable accuracy, to begin with, we use in-product gamification, pre-match and post-match activities of the user/ feedback about the users to get more information.
  2. During pre-chat/conversation stage: While a user is interacting with the product we capture her behavioural information such as click-map, scroll-map, time spent on different sections of their matches’ profile etc to learn more about the user. For example, if a user has visited 10 matches and 5 have mentioned that they like to travel, now if the user spends more time with these profiles then the system learns that this particular user is interested in matches who actually like travelling. As another example, if a user spends comparatively more time on their matches profiles only for the matches who are in the healthcare profession and ignores other profiles than this implies that user is more inclined toward marrying a healthcare professional.
  3. During product gamification: Through product gamification, we capture more personality information from users. In a gamified way, we ask more personality based questions from users to learn more about their personality. As we get this additional data over time as users spend more time on the product, it helps us rectify any personal biases cropping in users’ mind due to bad experience which user might have faced that day. Asking questions over a period of time also helps us capture the information in different states of mind and thereby helping us evaluate the exact personality of a user. We use an AI-based algorithm to probabilistically update and correct initial personality representation.
  4. During post chat stage: After a chat with their match or at post-chat/conversation state: we also take timely private star rating feedback about the user from their matches once they have interacted/chatted with them. The feedback covers a variety of topics like the authenticity of the profile, intent to marry, timely response, compatibility with a match to various others likes/dislikes about their matches. We again apply AI to refine user’s profile and personality representation based on these feedbacks from others users. This helps our system create a more accurate version of “user” and “their personality”. This helps us give matches which are truly compatible with you.
  5. Removal of any outliers/biased data using Machine Learning: Final step is to remove/rectify any outlier data by using an ML algorithm. Suppose if on a short-tempered dimension 99.9% user rates themselves between 1 to 4 and if there is a user who has marked herself as 7 then we apply ML-based rectification to improve this data.

Our Compatibility Estimation and Matching formulae which is derived from research work going on in Cambridge University [1], [2], [3] and [4], [5], [6], [7], [8], [9], and [10], utilise this personality representation to predict best compatible matches for users. Now we use user’s basic partner preferences (Age range, height, caste, religion, location, education, salary etc.) to filter and rank those matches. This is how users receive matches and as they interact with more number of users, their matches improve over time, thereby leading them to find a compatible partner sooner with whom they are likely to be happier.

References:

  1. Donnellan, M.B., Oswald, F.L., Baird, B.M., & Lucas, R.E. (2006). The mini-IPIP scales: Tiny-yet-effective measures of the Big Five factors of personality. Psychological Assessment, 18, 192–203
  2. https://discovermyprofile.com/personality.html
  3. https://applymagicsauce.com/demo.html
  4. Daniel Nettle. Personality: What Makes You the Way You Are (Oxford Landmark Science), ISBN: 9780199211432
  5. https://research.peoplematching.org/
  6. https://openpsychometrics.org/_rawdata/
  7. Henley, N.; Meng, K.; O’Brien, D.; McCarthy, W.; Sockloskie, R. (1998). “Developing a Scale to Measure the Diversity of Feminist Attitudes”. Psychology of Women Quarterly, 22(2), 317–348.
  8. Hirschfeld, Gerrit, Ruth von Brachel, and Meinald T. Thielsch. “Selecting items for Big Five questionnaires: At what sample size do factor loadings stabilize?.” Journal of Research in Personality (2014).
  9. http://ipip.ori.org/

Authored by: Rahul Namdev (CTO/CoFounder Betterhalf.ai)

4 most common mistakes women make with profile pictures online.

4 most common mistakes women make with profile pictures online.

written by Aakanksha Sadekar

One of the most common problems with online profile pictures: you show up to finally meet that new person and they look different than they did in their profile photos. If you’re the person using photos that don’t truly represent what you look like now, what does it say about you?

We have noticed these 4 common mistakes women make with online profile pictures:

1. People do really judge a book by its cover:

You’re almost set to explore the world of marriage and in an ideal world all women want to be carefully chosen as the most suitable one by men and then suddenly you realize most of your recent pictures are selfies or you struggling to peep in through a bunch of other faces or even worse, a blurry and tainted photograph! Having no luck in getting a decent man to message you? Is your inbox looking empty? Ever contemplated as to why? We hate to admit it, but it may be the profile you’ve created has a lot of glitches or maybe you’ve been in a relationship for as long as a decade that you never felt the importance to master the art of building a matrimonial site.  

2. No second chances on making a first impression:

That being said, if you’re wearing sunglasses with a shabby backdrop or say half of your face is covered by your pet dog ‘Snowy’, or your back is towards the camera while you’re admiring the beauty of the setting sun- all these clearly imply that you’re hinting men about how you run low on your self-esteem. You’d not ideally want the first emotion he feels when he sees you in person to turn out to be a disappointment. Isn’t it?

An image that reflects your actual personality is highly recommendable. One would likely want to see the whole of you. Regardless of how big an introvert or extrovert you are, be sure that your pictures are reflective of you and your real-world interests.

3. No playing ‘Guess who’ game:

Do you want the very first question to be ‘Which one would you be?’ in a picture that has ten other people. Your inner voice screeching ‘Look at me, I’m social’. I am sure you look great in your fashion show photograph and ideally you’d like him to investigate further in your profile to gradually reveal the fascinating layered mystery box that you are, but note it; he’s not going past your first photograph and he’s not out there to marry the rest of them!

Don’t be hesitant. Allow people to perceive your actual self. Put your confident self forward.

4. Looks can be deceptive:

‘Lark? Reyes? or Willow?’, in a world of Instagram that offers us with so many filter options, one would like to be familiar with in order to learn about it. Enhanced photographs are enticing, but it doesn’t weigh up your persona. Of course, they’re making snap judgments about you based solely on your profile photo. That grainy, low-resolution photo you uploaded from other social media platforms isn’t doing you any favours and if you even think about posting a photo from five years ago, then my lady give your husband search journey a break!

It might backfire if it diverges too much from the reality. So, post a picture without the use of any filters and be brave enough to tell the world how beautiful you naturally are!

7 signs which will tell you that he is your Mr. Right

7 signs which will tell you that he is your Mr. Right

written by Nida Aziz

So you seem to have cracked the code and found the one. But given the rate at which we need instant gratification nowadays, you struggle with a teeny sense of FOMO, and wonder if there is someone else with fewer flaws and more perfection, out there? It is completely natural to have second thoughts because this is one of the biggest decisions of your life, after all.

Here is a checklist that can help you with your life changing evaluation:

  1. Unconditional support: If he is the right one, he will encourage your personal growth, support your dreams and make you realise your true potential. Instead of making you feel like an abla naari or a damsel in distress, he will hold up a mirror and remind you how strong and powerful you can be all by yourself. He will be there for you, because he will want to be there for you, and not because he thinks that you are weak without him.

  2. Powerful communication: It is okay to disagree with each other, but at the end of the day, it is all about respecting each other’s views, and not attacking them. Sometimes, differences create fights too, but as long as there is no form of disrespect involved, it can be managed. Constructive communication is the core foundation of your entire partnership and it should not be compromised with. If he is the right one for you, your rapport with him will feel natural, not forced or planned.

  3. Alignment: A marriage is an alliance. Although you both are two different individuals in your own right, you will have to sail through the waters in one ship for a lifetime. Smooth sailing cannot be ensured when the directions you want to head in, are different. It is essential that your core values, thoughts on life, visions, dreams and goals, are on the same page. If there is something that you want to do and he might not agree to it, later on, talk it out beforehand. Leaving behind practicalities to the last minute is not sensible.

  4. Level of comfort: How comfortable you are with him, speaks volumes about your compatibility. Can you meet him when you’re in your pyjamas without any trace of makeup or vanity? Can you tell him about your past relationships without the fear of being judged? Can you imagine him standing by your side with a smile, and holding your hand while you’re in the labour room? If the answer to these three questions is a yes, yes, and yes, then he’s a keeper for sure!

  5. Effort: In the end, love and marriage are all about giving. Does he ask you to text him when you reach home? If you’ve had a bad day, will he stay up a little longer at night to hear you rant about it? Will he nurse you when you’re ill? Will he plan a special night for you on your birthday? Like they say, a good marriage is built, and not served to you. Without effort, nothing lasts. The effort is literally, everything.

  6. Personality traits: Nobody is perfect, but habits make or break a person. Is he as disciplined as you’d like him to be? Is he respectful and kind? If there are some traits of his that you don’t like, you need to ask yourself if you will be able to live with it forever.

  7. Family oriented: This goes without saying. Does he respect your parents? Will he stand up for his wife whenever needed? Does he want to have children or plan a family? There is nothing wrong with not wanting children though, but as mentioned earlier, alignment is key. Your visions have to align so talk about these things in detail, before the marriage.

If he is indeed your Mr.Right, time will affirm your belief in him, every now and then. If he isn’t, it is always better to be safe than sorry.